Turbocharge My Brand: Introduction to AI Marketing Technologies By Brand Geeks Inc

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By Philosopher All Posts Featured Marketing Insights 08/11/2024

In this day and age, brands face a defining moment when it comes to today’s fast paced digital landscape, adapting to new technologies and marketing strategies or facing the risk of being left behind. On 29 October 2024, at the Asia School of Business, Kuala Lumpur, Brand Geeks Inc (led by Silmyi and Manisah) in collaboration with MRANTI conducted a high impact session on marketing technology adoption under the Turbocharge My Brand series. The participants consisted of start-ups in the ongoing cohort of MRANTI’s Global Accelerator Programme (GAP). These awesome start-ups are poised to create their own impact in the world through innovation in food security, sustainable technology and health and wellness technology. The session explored how to leverage the latest marketing tech tools including a range of AI powered solutions from both the global and homegrown market.

From utilising AI in content creation to navigating the ethical challenges of emerging technologies, the session explored a few key themes and hot topics starting with revisiting some fundamentals, like the Branding-Marketing-Sales Cycle developed and espoused by Brand Geeks Inc.

Branding-Marketing-Sales Cycle

Branding
In which starts by choosing the right product or purpose, identifying the target audience, positioning the brand against competitors and defining a unique brand identity and message.
Marketing
In which brands establish desired relationships with customers, then identify the best marketing channels, set up a calendar and budget, prepare tools and team and then execute campaigns to engage their audiences.
Sales
In which Audiences are converted to customers by delivering value and taking their customers through the customer journey map from Lead, to Belong.

This flow emphasises the importance of aligning branding, marketing and sales efforts, beginning with strategic brand positioning and progressing through structured marketing activities to reach and convert customers effectively.

Building up a Brand in a Phygital (Physical & Digital) World

Phygital branding is about leveraging and synergising on the best of physical and digital marketing. Audiences need to feel connected to a brand through story, trust and consistency which they experience both virtually and IRL (IYKYK 😉 ). Successful brands create a recognizable Phygital presence by staying true to core values and conveying them, across channels. Through the means of, either way, what matters the most is building a strong emotional connection with your customers and audiences that can only be achieved through creating a unified brand voice that resonates across all platforms and delivering a consistent brand experience across all channels.

1. Introducing Marketing Tech Tools
  The session was rounded up by quickfire sharing of the latest AI powered tools for content creation, campaign management and customer service to elevate a brands digital game, as well as more innovative ways for brands to engage with their audiences. Tools that got the participants excited were the likes of Claude, Canva Magic, Suno, Ideogram, Opusclip, Chatgpt and Cleve.
  Such digital tools enable brands to personalise and fine-tune their approach. By analysing customer data, brands can deliver tailored messaging, optimise product offerings and refine the customer journey.
2. Issues in adopting AI Technology
  The Participants also brought up their concerns on the ethical usage surrounding AI tools. Brands should prioritise transparency and privacy to build customer trust in a data-driven world while also being cognizant of the currently still unresolved copyright laws with regards to training data that is used by AI platforms.

Furthermore, while AI can streamline tasks, the human element is vital as they say, artificial intelligence cannot be accompanied by natural stupidity. Brands must balance automation with a consistent, and clear brand identity to ensure that all AI output serves the objectives of the brand and the business to foster and nurture authentic connections.

Q & A Session : Branding in the Phygital Age

The event wrapped up with an interactive Q&A session which covered, among others, how can brands build a close community with customers? Our founders responded by reiterating the Branding-Marketing-Sales cycle.

The next question asked was what’s the best way for brands to reach top talent and new customers? Our founders responded by sharing their approach that harnessed the power of truly understanding customers and converting them into your community through The Customer Journey Map. The Map (in the shape of an infinite loop) focuses on aligning marketing channels with the customer journey which breaks it down into 6 phases being Need, which calls for recognising a need, Research, looking for solutions, Buy, in making a purchase decision, Welcome, onboarding after the purchase, Master, which is creating better and recurring customers and Belong which is converting customers into ardent supporters and believers.

Conclusion

In conclusion, the Turbocharge My Brand event by Brand Geeks Inc highlighted the critical role of AI and digital tools in modern branding. As brands navigate a “phygital” world they must build authentic connections through consistent storytelling, ethical AI use and strategic digital tools. The event emphasised aligning branding, marketing and sales to create a seamless customer experience that fosters loyalty and advocacy. By understanding the customer journey-brands can build long lasting relationships and deliver true value, positioning themselves for sustainable growth in a rapidly evolving market landscape.