On 10 December 2024, the much-anticipated “DYOB Do Your Own Branding – A DIY Toolkit for MSMEs” guide was officially launched at the Brand Quest Forum (BQF) 2024 event in Kuala Lumpur. As we are incredibly proud to have collaborated on this vibrant and practical branding resource, which is set to transform the way businesses in Malaysia approach branding.
The event, officiated by Entrepreneur Development and Cooperatives Minister Datuk Ewon Benedick, celebrated the launch of a guide that aims to make branding accessible and actionable for Micro, Small and Medium Enterprises (PMKS). Tuan Rizal Dato’ Nainy, CEO of SME Corp Malaysia, described the DYOB guide as an invaluable tool that simplifies the complexities of branding. With its friendly tone and colourful design, the guide avoids the traditional textbook feel, offering clear steps for MSMEs to craft their brand persona, establish a strong identity and position themselves effectively in competitive markets.
All participants at the forum were also gifted a copy of the DYOB guide, ensuring that the invaluable insights shared during the event would continue to benefit Malaysian businesses long after the launch.
For us, being part of this journey is both an honour and a responsibility. The DYOB guide represents more than just a book; it’s a movement to empower MSMEs to take control of their narratives, create brands that resonate and compete confidently on a global stage. Tuan Rizal Dato’ Nainy described it best when he said the guide is a stepping stone for MSMEs to embrace branding as a growth strategy and elevate their global presence.
As MSMEs begin to explore the DYOB guide, we are excited to see how this resource will help businesses discover and showcase what makes them extraordinary. Branding is no longer just for the big players—it’s a tool that every MSME can use to connect with audiences, stand out in crowded markets and achieve sustainable growth.
Let’s continue to celebrate and support the incredible potential of Malaysian businesses. Here’s to building brands that not only inspire but also succeed on a global scale!