The brands that win in 2026 aren’t the most polished. They’re the most human.
Marketing Insights
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The brands that win in 2026 aren’t the most polished. They’re the most human.
On 8 January 2026, we kicked off with our first Sembang Marketing Tech session for the year. The discussion featured…
Reading Time: 4-5 minutes Why tech-first companies struggle in narrative-first markets. The Silent Launch It is a scene familiar to…
Reading Time: 3-4 minutes While 84% of companies use AI to type faster, the “Thrivers” of 2026 are pivoting to…
Reading Time: 4-6 minutes The skillset gap between product vision and brand execution and why confusing them kills both Your…
Reading Time: 5-7 minutes Why SMEs are asking one AI to do everything – strategy, copywriting, design briefs, analytics and…
What if everything you’ve heard about Gen Z is wrong? They’re called “lazy” but they’re simply demanding purpose. They’re labelled “disloyal” but are strategically building an agile career. This generation isn’t a problem to be solved; they are a force to be understood. Their perceived weaknesses are, in reality, the very strengths that make them an energiser for a new kind of work.
Traditional loyalty programs fail to connect with Gen Z, a generation motivated by community and achievement rather than simple discounts. The future of loyalty is not a static program but a dynamic, gamified platform. By leveraging a modern marketing tech stack, brands can build engaging experiences that create a more meaningful connection.
As our lives increasingly blend the physical with the digital, mastering data has become essential—not just for insight, but for action. In our recent panel session “Breaking the Data Barrier: From Customer Insights to Action,” moderated by our Chief Geek, Silmyi M. Sadek, and featuring Yusno Yunos, CEO of Evenesis, we explored how businesses can thrive in this new “phygital” era.
From hyper-personalised customer experiences to data-driven sustainability and global networking, Yusno unpacked actionable strategies that redefine how we connect and operate. One key challenge he left with the audience: identify one core business problem and imagine how AI could solve it.
This session, part of our Turbocharge Cyberview 2025: AI-Powered Marketing Masterclass, offered not just ideas—but a roadmap—for turning data into real results in a hybrid world.