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    Persiaran Bandar Raya, Seksyen 14
    40000 Shah Alam
    Selangor Darul Ehsan, Malaysia

Tag: branding

5 Reasons Digital Branding Is Important For Business Survival

Everybody Has A Digital Life The digital lifestyle has become commonplace throughout society regardless of age, income or background. Various daily tasks can now be completed with banking, e-commerce, e-hailing and more applications. The post-Covid-19 norms had a negative impact on large businesses as well as SMEs. However, going through PKP the use of digital […]

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Webinar: Binapavo @ 15/5 3pm – Brand Transformation for MCO & New Normal

Branding is essential for businesses – an identity that is distinctive, recognisable and even familial for its stakeholders. Having a trusted and reputable brand require strategies embedded within the core values of the business, one that is communicated clearly and consistently. Join Manisah Sarujee, Brand Geeks Inc , and Dr. Leilanie Mohd Nor, BinaPavo, on […]

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Case Study: N’Osairis

N’Osairis with its founder Stalin Vijaya Kamaraj, are Turbochargers from the pioneer class of Cradle Turbocharge 2012. While the potential of their communications technology was clear, as an emerging brand they were held back by an unfavourable brand tie-up with a larger partner which was putting pressure on their investor to exit. Action points from […]

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Better Engagement Matters

Being active on social media should already be part of your marketing plan, but you also need to think of ways that give you an edge over your competitors when it comes to engaging with your audience more effectively. It’s far better to improve your engagement with your target audience rather than working on simply […]

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Case Study: Savvycom

As a mentor for the Cherie Blair Foundation for Women, Manisah was matched with Van Dang, founder and CEO of Savvycom, a software development company, based in Hanoi. Although already a successful entrepreneur, she joined the programme to gain additional support to manage her growing team and achieve her ambitious growth plans. Van Dang worked […]

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