In a recent AI-Powered Marketing Masterclass, Manminder Kaur Dhillon, Founder of Supernewsroom.AI, underscored the critical importance of maintaining brand integrity in the age of AI-generated content. While AI tools offer incredible speed for creating everything from press releases to social media posts, Manminder emphasized, “Your brand integrity is your integrity,” warning against blind reliance on these tools without robust human oversight. She highlighted the legal complexities surrounding the ownership of AI-generated content and stressed that despite the safeguards implemented by platforms like Supernewsroom.AI, the ultimate responsibility for ethical and accurate messaging always lies with the user and publisher. Ultimately, businesses, especially SMEs and startups, must prioritize human judgment, review all AI-generated content, and commit long-term to protecting brand trust in this rapidly evolving digital landscape.
MSMEs
In a recent AI-Powered Marketing Masterclass, Manminder Kaur Dhillon, Founder of Supernewsroom.AI, underscored the critical importance of maintaining brand integrity in the age of AI-generated content. While AI tools offer incredible speed for creating everything from press releases to social media posts, Manminder emphasized, “Your brand integrity is your integrity,” warning against blind reliance on these tools without robust human oversight. She highlighted the legal complexities surrounding the ownership of AI-generated content and stressed that despite the safeguards implemented by platforms like Supernewsroom.AI, the ultimate responsibility for ethical and accurate messaging always lies with the user and publisher. Ultimately, businesses, especially SMEs and startups, must prioritize human judgment, review all AI-generated content, and commit long-term to protecting brand trust in this rapidly evolving digital landscape.
Dalam era globalisasi ini, semakin ramai usahawan Malaysia yang berani melangkah keluar dari zon selesa untuk meneroka pasaran antarabangsa. Namun, persoalan utama yang sering timbul ialah: bagaimana untuk membina identiti jenama yang kuat yang boleh merentasi sempadan sambil menyesuaikan diri dengan budaya dan keperluan pasaran tempatan yang berbeza? Membina identiti jenama merentasi sempadan bukan sekadar tentang mengekalkan logo yang sama di mana-mana sahaja – ia lebih kepada mencipta pengalaman jenama yang konsisten, membina kepercayaan global, dan memastikan jenama anda mudah dikenali oleh pelanggan di seluruh dunia. Melalui strategi lokalisasi yang bijak dan pembelajaran daripada kejayaan syarikat-syarikat Malaysia seperti Hana Medic, Smart Reader Worldwide, Hexa Food dan Evenesis, usahawan tempatan boleh memahami bagaimana untuk mengekalkan DNA jenama sambil beradaptasi dengan keperluan pasaran global yang pelbagai.
AI is no longer a buzzword — it’s changing the way we work, communicate, and do business. But what does that mean for Malaysia?
AI is no longer a buzzword — it’s changing the way we work, communicate, and do business. But what does that mean for Malaysia?
AI is no longer a buzzword — it’s changing the way we work, communicate, and do business. But what does that mean for Malaysia?
AI is now transforming how we think about productivity. 🌟At the recent “AI for Productivity” Keynote panel during the closing ceremony of DALIA TurboCharge All’Spark 2024. Asmawadi Mohamed, Senior Manager of Productivity & Competitiveness Development from MPC and Silmyi M. Sadek, Chief Geek from Brand Geeks Inc. shared valuable insights.
On 10 December 2024, the much-anticipated “DYOB Do Your Own Branding – A DIY Toolkit for MSMEs” guide was officially launched at the Brand Quest Forum (BQF) 2024 event in Kuala Lumpur. As we are incredibly proud to have collaborated on this vibrant and practical branding resource, which is set to transform the way businesses in Malaysia approach branding.