Emerge with MyTeksi: Case Study

Traditional loyalty programs fail to connect with Gen Z, a generation motivated by community and achievement rather than simple discounts. The future of loyalty is not a static program but a dynamic, gamified platform. By leveraging a modern marketing tech stack, brands can build engaging experiences that create a more meaningful connection.

The End of the Interruptive Era For decades, the relationship between luxury brands and their audience was created and maintained…

On 8 January 2026, we kicked off with our first Sembang Marketing Tech session for the year. The discussion featured…

I used to think the hard part was getting there. Years in the Industry 0 Brands Turbocharged 0 + Bootcamps…

Understanding the Customer Behaviour using Persona Analytics A marketing strategy must be based on accurate and relevant persona analytics. This…

As our lives increasingly blend the physical with the digital, mastering data has become essential—not just for insight, but for action. In our recent panel session “Breaking the Data Barrier: From Customer Insights to Action,” moderated by our Chief Geek, Silmyi M. Sadek, and featuring Yusno Yunos, CEO of Evenesis, we explored how businesses can thrive in this new “phygital” era.

From hyper-personalised customer experiences to data-driven sustainability and global networking, Yusno unpacked actionable strategies that redefine how we connect and operate. One key challenge he left with the audience: identify one core business problem and imagine how AI could solve it.

This session, part of our Turbocharge Cyberview 2025: AI-Powered Marketing Masterclass, offered not just ideas—but a roadmap—for turning data into real results in a hybrid world.

Apolitical is the safest word in branding. It’s also a lie dressed up as strategy. Ed Sheeran built a career…

Reading Time: 4-5 minutes Why tech-first companies struggle in narrative-first markets. The Silent Launch It is a scene familiar to…

N’Osairis with its founder Stalin Vijaya Kamaraj, are Turbochargers from the pioneer class of Cradle Turbocharge 2012. While the potential…

The brands that win in 2026 aren’t the most polished. They’re the most human.

In a recent AI-Powered Marketing Masterclass, Manminder Kaur Dhillon, Founder of Supernewsroom.AI, underscored the critical importance of maintaining brand integrity in the age of AI-generated content. While AI tools offer incredible speed for creating everything from press releases to social media posts, Manminder emphasized, “Your brand integrity is your integrity,” warning against blind reliance on these tools without robust human oversight. She highlighted the legal complexities surrounding the ownership of AI-generated content and stressed that despite the safeguards implemented by platforms like Supernewsroom.AI, the ultimate responsibility for ethical and accurate messaging always lies with the user and publisher. Ultimately, businesses, especially SMEs and startups, must prioritize human judgment, review all AI-generated content, and commit long-term to protecting brand trust in this rapidly evolving digital landscape.

Reading Time: 5-7 minutes Why SMEs are asking one AI to do everything – strategy, copywriting, design briefs, analytics and…

Reading Time: 3-4 minutes While 84% of companies use AI to type faster, the “Thrivers” of 2026 are pivoting to…

Branding is essential for businesses – an identity that is distinctive, recognisable and even familial for its stakeholders. Having a…

Which brands win — how to win as a good one. A convicted former Prime Minister just got a second…