Emerge with MyTeksi: Case Study

On 10 December 2024, the much-anticipated “DYOB Do Your Own Branding – A DIY Toolkit for MSMEs” guide was officially launched at the Brand Quest Forum (BQF) 2024 event in Kuala Lumpur. As we are incredibly proud to have collaborated on this vibrant and practical branding resource, which is set to transform the way businesses in Malaysia approach branding.

AI is no longer a buzzword — it’s changing the way we work, communicate, and do business. But what does that mean for Malaysia?

Brand Geeks Inc. · Behind the Build Series

Branding is essential for businesses – an identity that is distinctive, recognisable and even familial for its stakeholders. Having a…

The brands that win in 2026 aren’t the most polished. They’re the most human.

Understanding the Customer Behaviour using Persona Analytics A marketing strategy must be based on accurate and relevant persona analytics. This…

The End of the Interruptive Era For decades, the relationship between luxury brands and their audience was created and maintained…

Everybody Has A Digital Life The first reason why digital branding is important is because the digital lifestyle. It has…

More attention now is being given to marketing teams to deliver quality leads for sales conversion in addition to creating…

As a mentor for the Cherie Blair Foundation for Women, Manisah was matched with Van Dang, founder and CEO of…

Dalam era globalisasi ini, semakin ramai usahawan Malaysia yang berani melangkah keluar dari zon selesa untuk meneroka pasaran antarabangsa. Namun, persoalan utama yang sering timbul ialah: bagaimana untuk membina identiti jenama yang kuat yang boleh merentasi sempadan sambil menyesuaikan diri dengan budaya dan keperluan pasaran tempatan yang berbeza? Membina identiti jenama merentasi sempadan bukan sekadar tentang mengekalkan logo yang sama di mana-mana sahaja – ia lebih kepada mencipta pengalaman jenama yang konsisten, membina kepercayaan global, dan memastikan jenama anda mudah dikenali oleh pelanggan di seluruh dunia. Melalui strategi lokalisasi yang bijak dan pembelajaran daripada kejayaan syarikat-syarikat Malaysia seperti Hana Medic, Smart Reader Worldwide, Hexa Food dan Evenesis, usahawan tempatan boleh memahami bagaimana untuk mengekalkan DNA jenama sambil beradaptasi dengan keperluan pasaran global yang pelbagai.

Reading Time: 3-4 minutes While 84% of companies use AI to type faster, the “Thrivers” of 2026 are pivoting to…

Reading Time: 5-7 minutes Why SMEs are asking one AI to do everything – strategy, copywriting, design briefs, analytics and…

What if everything you’ve heard about Gen Z is wrong? They’re called “lazy” but they’re simply demanding purpose. They’re labelled “disloyal” but are strategically building an agile career. This generation isn’t a problem to be solved; they are a force to be understood. Their perceived weaknesses are, in reality, the very strengths that make them an energiser for a new kind of work.

In a recent AI-Powered Marketing Masterclass, Manminder Kaur Dhillon, Founder of Supernewsroom.AI, underscored the critical importance of maintaining brand integrity in the age of AI-generated content. While AI tools offer incredible speed for creating everything from press releases to social media posts, Manminder emphasized, “Your brand integrity is your integrity,” warning against blind reliance on these tools without robust human oversight. She highlighted the legal complexities surrounding the ownership of AI-generated content and stressed that despite the safeguards implemented by platforms like Supernewsroom.AI, the ultimate responsibility for ethical and accurate messaging always lies with the user and publisher. Ultimately, businesses, especially SMEs and startups, must prioritize human judgment, review all AI-generated content, and commit long-term to protecting brand trust in this rapidly evolving digital landscape.