HRD COrp claimable course (sbl-khas)

Marketing Tech Mastery Seminar: Crafting Effective Campaigns

2 July 2024, Concorde Hotel KL

Get ready to geek out on the latest trends and strategies that will turbocharge your marketing efforts 🚀.

This isn’t your run-of-the-mill seminar, it’s your golden opportunity to unlock the secrets behind crafting campaigns that captivate and convert, fueled by latest industry insights and cutting-edge marketing technology.

Main Speakers

Manisah
Sarujee

Geek-In-Command
Brand Geeks Inc

Manisah’s strategic marketing & organisational skills have been honed over 14 years of corporate experience in taxation, advisory, litigation & corporate banking as well as 13 years of branding & marketing consultancy.

Silmyi
M. Sadek

Chief Geek
Brand Geeks Inc

Silmyi has 18 years experience in brand transformation for international clients, government agencies, startups and SME’s. His forte in brand strategy, creative marketing & marketing tech has helped hundreds of brands unleash their brand power.

Technology Guest Speakers

Shahril Azwin

AI Overlord, Director
Azwin Ecosystems

Digital/AI Consultant, Project Manager and Software Developer focused on ML and AI since 2012. Before that, his experience spans multiple industries which includes manufacturing, telecommunications, media and education.

Khalil Nooh

Co-Founder &
CEO Mesolitica

Co-Founder and CEO of Mesolitica, which trains AIs to understand Bahasa Melayu. In late 2023, has released MaLLaM 🌙 (Malaysia Large Language Model) working closely with NVIDIA and AWS to make it commercially ready.

Amirul Mokhtar

Founder & Digital Marketing Specialist Amniz Marketing

A Digital Marketing veteran with over 10 years of experience in B2B Tech and Ecommerce space. He has headed marketing for multiple Malaysian startups and trained countless of small business owners on digital strategies and ecommerce.

Bayu Eka Putra

COO & Co-Founder
PT. Admin Pintar
Kita (Mimin)

An entrepreneur with 15+ years of experience. Currently pursuing an Executive MBA, he is COO and Co-Founder of Mimin, a Gen-AI Chatbot company backed by Salim Group. Besides Mimin, he also manages F&B business in Indonesia.

Andrew Anderson

Digital Strategy
Director Adqlo

An expert in digital transformation, marketing, and people. With extensive knowledge and experience crafting digital strategies, Andrew creatively turns data into impactful insights and actions.

topics

Branding & Marketing Fundamentals/Tech Trends & Impact of AI

Marketing Tech-Powered Campaign Management

Understanding Customers Through Analytics

Campaign & Market
Analytics

Who Should Attend

CEOs, CMOs, CTOs or Brand Directors

Marketing Managers & Executives

Marketing Techies

Entrepreneurs & Entrepreneur Agencies

What You Will Learn

Unlocking the Power of Branding, Marketing & Sales Cycle.

Stay Ahead with AI-driven Marketing Technologies.

Get Inside Your Audience’s Mind.

Crafting Impactful Campaigns.

Budget Smarter, Not Harder.

Stay Agile with Insights.

Registration

Agenda

0800 - 0900

Registration

0900 - 1100

Topic 1 – Branding & Marketing Fundamentals.

Understanding the branding/marketing/ sales cycle.
Current marketing trends & impact of AI-powered marketing technology (panel session with Guest Technology Speaker).

1100 - 1300

Topic 2 – Understanding Customers through Analytics.

Understanding B2C Customers.
Understanding B2B Customers.
Consumer analytics tools & consumer trends with Dattel Voyager & GWI (panel session with Guest Technology Speaker).

1300 - 1400

Lunch break

1400 - 1600

Topic 3 – Marketing Tech-powered Campaign Management

Managing and budgeting online & offline campaigns.
Managing & selecting agencies.
Setting up campaign conversion paths (panel session with Guest Technology Speaker).

1600 - 1800

Topic 4 – Campaign & Market Analytics

AI-powered marketing campaign & analytics tools.
Understanding metrics that matter vs Syiok Sendiri metrics (B2B & B2C).
Tracking competitors with analytics (panel session with Guest Technology Speaker).