Reading Time: 4-5 minutes Why tech-first companies struggle in narrative-first markets. The Silent Launch It is a scene familiar to…
productivity
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Reading Time: 3-4 minutes While 84% of companies use AI to type faster, the “Thrivers” of 2026 are pivoting to…
Reading Time: 4-6 minutes The skillset gap between product vision and brand execution and why confusing them kills both Your…
Reading Time: 5-7 minutes Why SMEs are asking one AI to do everything – strategy, copywriting, design briefs, analytics and…
What if everything you’ve heard about Gen Z is wrong? They’re called “lazy” but they’re simply demanding purpose. They’re labelled “disloyal” but are strategically building an agile career. This generation isn’t a problem to be solved; they are a force to be understood. Their perceived weaknesses are, in reality, the very strengths that make them an energiser for a new kind of work.
Traditional loyalty programs fail to connect with Gen Z, a generation motivated by community and achievement rather than simple discounts. The future of loyalty is not a static program but a dynamic, gamified platform. By leveraging a modern marketing tech stack, brands can build engaging experiences that create a more meaningful connection.
As our lives increasingly blend the physical with the digital, mastering data has become essential—not just for insight, but for action. In our recent panel session “Breaking the Data Barrier: From Customer Insights to Action,” moderated by our Chief Geek, Silmyi M. Sadek, and featuring Yusno Yunos, CEO of Evenesis, we explored how businesses can thrive in this new “phygital” era.
From hyper-personalised customer experiences to data-driven sustainability and global networking, Yusno unpacked actionable strategies that redefine how we connect and operate. One key challenge he left with the audience: identify one core business problem and imagine how AI could solve it.
This session, part of our Turbocharge Cyberview 2025: AI-Powered Marketing Masterclass, offered not just ideas—but a roadmap—for turning data into real results in a hybrid world.
In a recent AI-Powered Marketing Masterclass, Manminder Kaur Dhillon, Founder of Supernewsroom.AI, underscored the critical importance of maintaining brand integrity in the age of AI-generated content. While AI tools offer incredible speed for creating everything from press releases to social media posts, Manminder emphasized, “Your brand integrity is your integrity,” warning against blind reliance on these tools without robust human oversight. She highlighted the legal complexities surrounding the ownership of AI-generated content and stressed that despite the safeguards implemented by platforms like Supernewsroom.AI, the ultimate responsibility for ethical and accurate messaging always lies with the user and publisher. Ultimately, businesses, especially SMEs and startups, must prioritize human judgment, review all AI-generated content, and commit long-term to protecting brand trust in this rapidly evolving digital landscape.
In a recent AI-Powered Marketing Masterclass, Manminder Kaur Dhillon, Founder of Supernewsroom.AI, underscored the critical importance of maintaining brand integrity in the age of AI-generated content. While AI tools offer incredible speed for creating everything from press releases to social media posts, Manminder emphasized, “Your brand integrity is your integrity,” warning against blind reliance on these tools without robust human oversight. She highlighted the legal complexities surrounding the ownership of AI-generated content and stressed that despite the safeguards implemented by platforms like Supernewsroom.AI, the ultimate responsibility for ethical and accurate messaging always lies with the user and publisher. Ultimately, businesses, especially SMEs and startups, must prioritize human judgment, review all AI-generated content, and commit long-term to protecting brand trust in this rapidly evolving digital landscape.
Dalam era globalisasi ini, semakin ramai usahawan Malaysia yang berani melangkah keluar dari zon selesa untuk meneroka pasaran antarabangsa. Namun, persoalan utama yang sering timbul ialah: bagaimana untuk membina identiti jenama yang kuat yang boleh merentasi sempadan sambil menyesuaikan diri dengan budaya dan keperluan pasaran tempatan yang berbeza? Membina identiti jenama merentasi sempadan bukan sekadar tentang mengekalkan logo yang sama di mana-mana sahaja – ia lebih kepada mencipta pengalaman jenama yang konsisten, membina kepercayaan global, dan memastikan jenama anda mudah dikenali oleh pelanggan di seluruh dunia. Melalui strategi lokalisasi yang bijak dan pembelajaran daripada kejayaan syarikat-syarikat Malaysia seperti Hana Medic, Smart Reader Worldwide, Hexa Food dan Evenesis, usahawan tempatan boleh memahami bagaimana untuk mengekalkan DNA jenama sambil beradaptasi dengan keperluan pasaran global yang pelbagai.