Photoshoots covering the PREC team and properties provided an image bank for all their collaterals including the 7 websites developed for PREC, the malls and the office buildings.

Refreshing a Classic Brand Family

In the dynamic world of retail, the challenges faced by PKNS Real Estate Company (PREC) to increase the profile of their properties was multi-faceted. An important early step was to consolidate and streamline the multiple brand identities of their various malls and office buildings.

Through a concerted effort, we designed and developed a brand identity system for the malls and the office buildings that was unique as well as scalable for future developments. The logo concept for the malls is based on 9 petals in fresh and vibrant colours that represent the districts of Selangor, whereas the logo concept for the office buildings is based on adaptable triangles representing unlimited growth.