Repositioning a Scale-up Brand as an Ecosystem Builder

MedKAD was established in 2016 and has grown at a fantastic pace. They have bagged numerous awards and recognition, both locally and regionally. While their initial clientele consisted of startups and SMEs, they have recently secured more clients from the larger corporate community.

As such, there was an urgent need to refresh their Brand Identity to project a more premium and scaled-up image as a reliable, capable and scalable medical claims management solution. In addition to setting up their Brand Architecture, key marketing collateral was also redesigned.

This included their company profile (of which printed copies were passed to fifty Ministry of Finance GLCs), website, corporate stationery and social media templates.