Innovative Ideas, Leading Future

Startup & SME Promotion Year 2017 (SSPY), “Innovative Ideas, Leading Future”, is the unifying campaign for a vibrant entrepreneur eco-system to move forward together. The SSPY App is a one-stop resource centre for entrepreneurs to discover a comprehensive range of initiatives for their long-term development and short-term needs with 65 agencies, 9 industry clusters and 100s of programmes.

For the SSPY launch in March 2017, we created the Brand Identity System complete with the logo, tagline, marketing collateral, UI design and launch video on behalf of the National Entrepreneur Development Office, Ministry of Finance.