• Geek Central
  • 13A-31, Level 14, Plaza Azalea
    Persiaran Bandar Raya, Sekysen 14
    40000 Shah Alam
    Selangor Darul Ehsan, Malaysia
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Smart Selangor

Smart Rebranding to Appeal to Selangorians

The Smart Selangor brand has been developed based on a conscious strategy of collaboration and co-creation between its stakeholders and the people.

  • Project Info
  • June 1, 2018
  • Brand Identity
  • Campaign Support
  • Design
  • Strategy
  • Read More

The logo was an outcome of the Smart Selangor Design Hack and was personally selected by the Menteri Besar. Based on the logo, we created a complete Brand Identity System to cover the four pillars and twelve domains.

Since the launch of the new logo at the Selangor International Expo 2017, we continued to support the roll-out of the Smart Selangor brand by way of content marketing support, exhibition design support (SIE 2017 & Smart City Expo World Congress 2017 in Barcelona) as well as the design of icons and collateral for the Smart Selangor Bus app.