We started with refining their primary logo (ever so slightly, but as designers you can’t unsee even a minor flaw once you’ve seen it), followed by designing their product brands. Then, we compiled their brand assets in addition to creating new ones which were applied to a number of collateral. All these were put together in a Brand Guide as the definitive reference for their global teams. This enabled them to independently create new collateral for their numerous marketing activities and roll them out faster without having to get clearance from their Kuala Lumpur headquarters each and every time.