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  • Geek Central
  • 13A-31, Level 14, Plaza Azalea
    Persiaran Bandar Raya, Seksyen 14
    40000 Shah Alam
    Selangor Darul Ehsan, Malaysia
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Discovering ASEAN's Hidden Truths

Dattel is a global leader in Consumer Intelligence for the ASEAN region. As part of their new brand positioning and upcoming launch, we stated with re-articulating their Brand Promise and key messages.

  • Project Info
  • Date
  • Branding
  • Marketing
  • Multimedia
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The next step was to develop their Brand Architecture and brand naming convention to encapsulate current and upcoming products. These were then applied to numerous marketing collateral with refreshed designs to support their new product launch.