Everybody Has A Digital Life
The digital lifestyle has become commonplace throughout society regardless of age, income or background. Various daily tasks can now be completed with banking, e-commerce, e-hailing and more applications.
The post-Covid-19 norms had a negative impact on large businesses as well as SMEs. However, going through PKP the use of digital access increased dramatically and became one of the new marketing norms. This opens up opportunities for businesses, especially SMEs to prioritize digital branding. This effort will strengthen their marketing position in the new norms and future standards.
93% of online experience starts with a search engine and 47% of people click on one of the first three links (Search Engine Journal)
Marketing is Borderless
Digital marketing can strengthen local marketing and also open up markets around the world. The ability to reach customers digitally combined with the ever-expanding delivery service helps businesses expand their customer network.
Search sites like Google, social media, especially Facebook and Instagram as well as ecommerce sites like Lazada, Fashion Valet and Shopee provide an opportunity for SMEs reaching and attracting potential customers locally and internationally.
In addition to geographical boundaries, digital marketing also helps businesses beyond the boundaries of time because it is not subject to the business hours only, but operates 24/7/365.
In 2019, Malaysia had a 67% penetration rate for online shopping (estimated 15.3 million buyers) (Infocubic)
Online Credibility Equals Success
When faced with a wide range of options, customers will evaluate the online credibility of each business to ensure they get the maximum value from each purchase.
The latest website in terms of products, information and even appearance gives customers the confidence to make purchases online. Extensive FAQs and constructive customer feedback are often of big help to assess customers. The digital branding of a business is also empowered by distinguishable domain names.
Apps such as Google My Company and Google Shop are also relevant in local consumer searches for businesses. Make sure you always update details, such as location, opening hours, contact number and emails. Attractive shop profiles and product catalogues give your brand a professional appearance
Ensure that the information is updated and posts are regularly released for the credibility of social media. Don’t neglect your websites or your social media. Focus your efforts on one or two of the brand’s most relevant channels. More content marketing than advertising, which is likely to be considered hard to sell if not balanced.
According to Datareportal, e-commerce value increased from $28B in 2019 to valuing at $35B in 2020.
Marketing is Multi-Channel
It will not be enough if only one or two channels are used for marketing. Several other platforms can boost your digital marketing in addition to your website and social media platform.
Marketing through high demand applications helps small and medium-sized enterprises to reach customers in specific areas. For example, GrabFood and FoodPanda apps for food, Serv and Carpit apps for car mechanics, as well as ServisHero and Kawdim apps for home renovation service providers. These same e-commerce sites mentioned above may also have a similar role to play.
Furthermore, instant messaging apps like Whatsapp Business and Facebook Messenger will give your customers a faster way to interact with your brand.
With these increasingly vibrant marketing channels, SMEs have to improve their digital marketing skills to manage each channel effectively. According to (Infocube) the country has an 83% frequency on internet access per day in 2019.
Data Leads To Better Decisions
In the information age, data is indeed a very valuable asset for big businesses and small and medium-sized enterprises to make strategic decisions in business management. With more dynamic marketing, and analysis of marketing data will become an effort that needs to be given full attention.
Analysis of marketing data, such as website search analysis, social media marketing, customer profile and sentiment, sales and inventory data, and so on, will give you an advantage in comparing the achievements between promotional campaigns and determining your more effective marketing direction.
While data analysis is certainly a great task and only big businesses will do so, numerous marketing applications and data analysing specifically target small and medium-sized enterprises. Apps such as Google Analytics, RavenTools, Grow and Sycarda have affordable and accessible plans. It is also simple to understand and training in small and medium-sized enterprises and is supported by access to video tutorials or online courses.